Coverage by Wired, XXX and thousands of web sites:
BY BRUCE STERLING 03.27.14
Desig Fiction: RoboWow - *Obviously it’s a played-for-yucks lampoon, but it’s backed-up with a remarkably elaborate fake
gadget-merchandising website from the alleged parent company “RoboMow.”
Very viral campaign – organic distribution was +10%
Many people who saw the video followed to visit website with high engagement stats such as visit duration, page views per visit and conversions measured.
We received over a 250 views, with many comments, shares and subscriptions all in one week.
The video was extremely viral.
Link to our YouTube Channel